WORDS Mary Garner
These limited-edition sneakers, created by sustainable brand Gum-Tec in collaboration with sneaker brand Explicit and I amsterdam, are made from recycled chewing gum.
Gumshoes are the first shoes ever to be made from chewing gum (specifically the outsoles of the sneakers), which is collected straight off the streets of Amsterdam. In The Netherlands alone, there is an estimated 1.5 million kilograms of chewing gum littering the streets.
“By looking at waste differently we can find innovative solutions that will bring change to help keep our planet clean,” says Gum-Tec designer Anna Bullus.
Bonus: the shoes, available in two colourways (pink and black) even smell like bubblegum!
Gumshoes will be released in June 2018 and are available to pre-order now. They will retail for approximately R2 850 per pair.
For more information, visit gumshoe.amsterdam.