WORDS Palesa Kgasane IMAGES courtesy of The Joinery
The homeware range, launched alongside the office and tech range, includes placemats, coasters and storage containers. “We really spent time trying to make this range multifunctional with many of our new products,” says Co-founders and Directors Natalie and Kim Ellis. “Items like storage baskets can double up as a planter.”
In keeping with the times, this range fits well into the lifestyle shift that is the “new normal”, doing more with less, while still being innovative. “Having a range that has a multi-use element means items can be swapped around to get a fresh look, like swapping out the office storage basket to style kitchen utensils when entertaining guests.”
Pairing their love of design with their love for the planet means The Joinery team gets to make products that not only contribute to growing eco design but also contribute to creating real change in empowering marginalised communities. Every creation at The Joinery is environmentally conscious and created by local artisans in informal settlements in Cape Town.
“We are feeling positive for the future of eco design,” says Natalie and Kim. “Having been operating since 2011, The Joinery has been lucky to have been at the forefront of sustainable design since our inception.”
Browse the new collection at thejoinery.co.za.