WORDS Lindi Brownell Meiring IMAGES pantone.com
Introducing Ultra Violet, Pantone’s much-anticipated Color of the Year for 2018.
For Pantone, this thought-provoking hue speaks of the unknown universe, of mystery and intrigue and potential discoveries, of spirituality and mindfulness, of experimentation and going against the grain.
“We are living in a time that requires inventiveness and imagination,” says Leatrice Wiseman, Executive Director of the Pantone Color Institute. “It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, Ultra Violet lights the way to what is yet to come.”
For more information about 2018’s Color of the Year, visit pantone.com.
