WORDS Gina Dionisio
Sustainable South African brand Fréya Hats has created a limited edition printed 100% cotton bucket hat, exclusively for VISI… and just in time for summer.
Fréya Hats embraces the slow fashion movement while designing quality pieces that transcend the seasons. Founded by Stephanie Brearley as a “passion project” during the first lockdown in April 2020, Freya Hats quickly blossomed into a small Instagram business – mainly “as a way to raise money for those in need”, says Stephanie – and then into an online store.
READ MORE: Fréya Hats: An Interview with the KZN-based Brand
With a steadfast commitment to sustainability, each hat is handmade locally in South Africa by female-owned CMTs, and a portion of all profits is donated to charities which support women and children in need.
Inspired by the original bucket hat, these timeless unisex sun hats are the perfect addition to any summer wardrobe.
The limited edition Avery Bucket Hat in “Sicilian Summer” is lightweight and packable making it easy to travel with. Made from 100% cotton, the fabric is scientifically tested in South Africa to ensure UPF 50+ protection (essential for those lazy days on the beach).
The limited edition “Sicilian Summer” print was designed by South African illustrator Leila Sangari.
VISI Collab: Limited Edition Fréya ‘Avery’ Bucket Hats in “Sicilian Summer”
100% cotton hat certified with UPF 50 + protection.
*This collab is no longer available.
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