WORDS Cheri Morris IMAGES courtesy of V&A Waterfront
In partnership with Platform Creative Agency, the V&A Waterfront has just launched 100 Beautiful Things, an initiative that celebrates the creative dexterity of the makers behind some of South Africa’s most inspiring projects, products, ideas and experiences.
The project sees 100 Beautiful Things featured over 100 days (one per day, from now until August) on the V&A Waterfront’s digital platforms, as well as on a dedicated website (100beautifulthings.co.za).
The features fall into five themes: Designing with Compassion, Sustainable Design, Future Thinking, South African Essence and Simply Beautiful. They’ll include everything from fashion and furniture to social and environmental projects, food initiatives, medical and technological innovation, virtual platforms and travel or entertainment experiences.
Members of the public are invited to submit their favourite South African projects, products, ideas or experiences that you feel deserve to be celebrated, via the website. Submissions must have a creative element and fit into one of the five themes. It can be something new, a little older or be adapted to aid in the current global situation – as long as it’s been running/put into production in the last three years.
While the project currently resides online, 100 Beautiful Things will evolve from a presentation of online stories into a large-scale physical exhibition to be held at the V&A Waterfront later this year.