Mami Wata: The Elbow Project + a Brand-New Collection

WORDS Michaela Stehr IMAGES courtesy of mamiwatasurf.com

Local apparel and accessories brand Mami Wata (previously featured here) is a celebration of African surf culture. Not only did it recently release a brand-new collection, it also launched The Elbow Project, aimed at uplifting surf businesses impacted by the current crisis.

Until the end of April, The Elbow Project sees Mami Wata donate 100% of the profits made from the purchase of any Mami Wata item on its website donated to grassroots African surf entrepreneurs, including Cebo’s Surf Report in Durban, The West Factory in Abidjan, Cote D’Ivoire and Apish Tshetsha Surf Coach and Tour Guide in Cape Town.

Mami Wata’s new collection consists of T-shirts, sweatshirts, shirts, caps and shorts, all featuring bold, graphic prints with imagery. “This season we’re showing a strong roll out of brand graphics, icons and new, surf-inspired patterns,” says co-founder Nick Dutton. “Sometimes classic. Sometimes funny. Always inspired by Africa and African surf culture.”

For more information and to shop online, visit mamiwata.surf.