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Karabo Poppy – Digital Coffee Maker -
KISUA Africa – Pressure Cooker -
Sindiso Nyoni – Kettle
Russell Hobbs South Africa has collaborated with creatives Karabo Poppy, Sindiso Nyoni and KISUA Africa to launch The Art of Living.
Having affirmed its role as a quality, market leading, premium brand, Russell Hobbs further establishes its commitment to its consumers by bringing a point of conversation and differentiation; highlighting African creativity and the engagement with the world of functional art through a series of high-profile collaborations.
In the desire to meet the needs of the evolving South African consumer, Russell Hobbs aligned with digital agency, Retroviral to create new ways for the public to experience how it views appliances through its Art of Living campaign.
Talented and influential creatives, Karabo Poppy, Sindiso Nyoni and KISUA Africa are fashioning conversations in and around the importance of African identity and aesthetics through design, illustration and fashion, and were selected by Russell Hobbs with the intention of bringing art out of the gallery and into an everyday understanding.
KISUA is an African-based international fashion brand whose success has come from showcasing the best local talent in exclusive collections.
Karabo Poppy Moletsane is a Joburg-based artist using vibrant design to tell South Africa’s story. Her work is skilful and infused with the “zest, culture and innovation” that makes South Africa special.
Sindiso Nyoni is a Zimbabwean-born, South African raised artist whose bold illustrations and sharp social commentary have made him world-famous. He’s best-known for visual storytelling of archetypes of Southern African society.
Russell Hobbs has also partnered with Boardmans to bring commissioned experiential, immersive and distinctive window installations by Karabo Poppy, Sindiso Nyoni and KISUA Africa to life, at key stores in Johannesburg, Durban and Cape Town. This makes the collaboration a first of its kind within the luxury appliance category in South Africa. The experiential installations will be seen in key Boardmans stores from mid-July 2017.
From 1 June to 30 September 2017, shoppers who purchase any Russell Hobbs appliance from any retailer nationwide will be eligible to win R100 000 or one of three exclusive Art of Living appliance collections styled in collaboration with the creatives.
To find out more, visit russellhobbs.co.za/artofliving. In addition, customers who enter online also stand a chance to win limited edition art prints, where winners are randomly selected.
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