PUMA Announces Collab with African Brand lemlem

WORDS Gina Dionisio PHOTOS Supplied

Eco-conscious African ready-to-wear and swimwear brand lemlem, founded by supermodel Liya Kebede, has collaborated with global sports brand PUMA on a vibrant new collection.

Bold colour, pattern and sustainability are the cornerstone of the new collaborative collection between PUMA and lemlem.

Spanning apparel and footwear, the collection combines lemlem’s signature aesthetic with PUMA’s future-forward sportswear. With its unique blend of style, performance and superior comfort, the collection showcases lemem’s captivating geometric prints and abstract textures that celebrate the versatility of movement.

Central to this collaboration is the shared vision of more sustainability and a dedication to step toward a better future. PUMA and lemlem proudly embrace the responsibility to make a positive impact on the environment, and this collection reflects their unwavering commitment to practices by using fabrics made with at least 20% recycled material on activewear.

“This collection was inspired by the clothes we wear during work outs and the clothes we wear between work outs,” said Liya Kebede, Founder of lemlem. “It is testament to the colliding worlds of sports and fashion, and how we want to inspire women across the globe. I’m so excited for what’s to come in our journey together – this is just the beginning.”

“We are thrilled to finally bring a PUMA x lemlem collaboration to the market,” said Erin Longin, General Manager Run/Train at PUMA. “By combining lemlem’s unique designs, vibrant patterns and PUMA’s expertise in technology and sport, we have created a collection that will enhance the lives of women and inspire them on their health and wellness journey.”

The PUMA x lemlem collection lunches today online, in PUMA Retail stores and Totalsports.

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