WORDS Amelia Brown IMAGES Alix-Rose Cowie
Pichulik‘s Fall/Winter 2019 collection, entitled Harvest Moon, is inspired by the Karoo’s arid and iconic landscapes and its association with a rugged, pioneering spirit.
The new collection, the 14th seasonal launch for this celebrated local brand, is an invitation to go on an adventure of self-discovery. Offering wisdom, insights and symbols for greater self-knowledge and expression, Harvest Moon captures another chapter in a hero’s journey – an odyssey imbued with mythology, symbolism, and obstacles that challenge and invite transformation.
While Pichulik’s Spring/Summer 2019 collection, JOY!, celebrated the frivolity and youth as one transitions out of childhood, Harvest Moon embodies the adventurous spirit of a young woman seeking self-expression.
“After the youthful femininity of the JOY! collection, I started to question what rebelliousness, anger and toughness looked like in femininity,” explains owner and designer Katherine-Mary Pichulik. “I imagined Thelma and Louise – badass horse-riding heroines and cowgirls roaming the Western Cape from the Boland to the Karoo in search of their own self-made identities.” This spirit has been captured in a campaign with photographer Alix-Rose Cowie shot at Canterberry Stables.
The FW19 jewellery collection sees the amalgamation of signature Pichulik elements, symbology and storytelling for literal and figurative layering. Bovine horn and artistic jasper echo sandstone rock formations or the pelt of a speckled horse.
As with those signature Pichulik elements, each season the #pichulikbynadya fashion offering expands on the capsule collection. For the Harvest Moon collection, the staples are updated in new colourways that reflect the tawny Karoo hues.
In addition to the#pichulikbynadya collection, each season Katherine-Mary collaborates with like-minded woman-owned brands. For the first FW19 collab, Thalia Strates, designer of the eponymous luxury leather accessories brand, created embellished leather waist bags, a cast brass adjustable belt and a talismanic prayer pouch embellishment, all of which can be worn together or separately.
Juandi Andrag of Mantua Silkwear created two limited-edition silk scarves for the second collab. Taking inspiration from the Harvest Moon narrative and the female body clock’s cyclical lunar rhythms, she used diluted water colours and tea to hand paint Demeter (goddess of the harvest) and Gaia (goddess of the earth).
The Harvest Moon collection will be available from selected retailers from mid-April onwards and on Pichulik‘s online store from 10 May 2019.