Braamfontein Hot Spot: adidas AREA3

WORDS Lindi Brownell Meiring IMAGES Keagan Kingsley Green/Supplied

The new adidas AREA3 concept store has officially opened its doors in Braamfontein. Previously an activation zone, it now combines retail space for exclusive collections with a virtual hub for local creatives.

You may have seen the bright window display created by origami artist Ross Symons (you loved his creations that we featured here), celebrating the launch of Pharrell Williams’ popular Supercolor range at AREA3.

With a new product focus planned each month, it’s best you keep this spot on your radar.

Find AREA3 at 155 Smit Street (on the corner of Smit and De Beer), Braamfontein, Johannesburg. Open Tuesday to Saturday from 10am until 5pm. Contact for more information.