WORDS Gina Dionisio PHOTOS Supplied
Weaving on the wild side.
African Jacquard‘s new luxurious Safari Collection nods to our wild and natural spaces. Woven with 100% cotton in Cape Town, the new collection is a harmonious mix of texture, pattern, and colour that captures the essence of Africa.
Led by the idea of “The Bush” in South Africa, the Safari Collection features two captivating designs – the Bold Zebra and Graceful Giraffe. Each design is meticulously woven on Jacquard looms, in a selection of earthy colours that pay homage to South Africa’s unique natural environment.
Consisting of exclusive living space must-haves, the range includes throws, cushions, beach/bath towels, and hand/tea towels.
“The Safari Collection represents so much more to our team than just textiles,” says African Jacquard Founder, Christine Daron. “It’s our joyful celebration of the continent’s breathtaking wildlife, vibrant landscapes, and the adventurous spirit that defines our homeland.”
“Everything we create across our collections is an emblem of the far reaches of Africa. We wanted to bring it home, back to South Africa,” adds Donna Allin, Managing Director at African Jacquard. “While zebras and giraffes are often spotted on game drives outside South Africa, and do roam freely on our outskirts and beyond, these animals are household names in our nation. We’ve captured their beautiful patterns with care and careful consideration, adding value to the experiences of those who visit our stunning country, as well as those who reside here.”
“Each piece in the Safari Collection tells a story of the African wilderness. It has always been our dream to redefine home textiles and set a new standard for sophistication and creativity. We hope this is just the beginning,” says Donna. | africanjacquard.com
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