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![Thoughtful consumption and instinctive design practices will be a growing focus for brands and retailers choosing strategies that they feel instinctively to be right. TREBENE is an ethical local fashion brand that designs, prints and hand-weaves luxury cashmere. [TREBENE Face to Face cashmere scarf, R7 800. ]](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAArIAAANhAQMAAAAhasr2AAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAGBJREFUGBntwTEBAAAAwiD7p95nCmAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAwAUpZwABm0xe8AAAAABJRU5ErkJggg==)
Thoughtful consumption and instinctive design practices will be a growing focus for brands and retailers choosing strategies that they feel instinctively to be right. TREBENE is an ethical local fashion brand that designs, prints and hand-weaves luxury cashmere. [TREBENE Face to Face cashmere scarf, R7 800. ] -
TREBENE Rooster cashmere-and-silk scarf, R4 200. -
Hannari Slabbert.
![Thoughtful consumption and instinctive design practices will be a growing focus for brands and retailers choosing strategies that they feel instinctively to be right. TREBENE is an ethical local fashion brand that designs, prints and hand-weaves luxury cashmere. [TREBENE Face to Face cashmere scarf, R7 800. ]](https://visi.co.za/wp-content/uploads/2018/04/WGSN.jpg)
PHOTOS Paul Samuels CREATIVE DIRECTION Kassie Naidoo STYLING Melissa Henderson WEAVING PROCESS Aamir Wani EDITED BY Cheri Morris
WGSN is the world’s leading trend-forecasting authority. Who better than African Regional Director Hannari Slabbert to share some key insights on what will be the major influences on the way we live in 2018?
1. Look back to move forward
Brands and consumers will take a deep look at their archives, drawing key elements from old ideas to create a fresh take on them.
2. No borders
Big brands will collaborate on equal terms with global artisans and makers, paying tribute to local materials and time-honoured designs. This is consumption that celebrates the beauty of all cultures and backgrounds.
3. Phygitalised
As the physical and digital worlds increasingly converge, “phygital” design will play with what’s real, from augmented-reality entertainment to tactile digital designs.
4. The ambient home
The connected home will change the way we live. Multisensory elements, including scent, sound and touch, will become more
important to counter the impersonal effect of digital screens, and design will set out to “spark joy” through form, function and feeling.
5. Instinctive design
Consumers will continue to buy into sustainable and adaptable products that use the resources of the planet more wisely, with ecological considerations now an imperative.
6. Design as drama
Bold, theatrical products and experiences will set the stage for a heightened multisensory approach to more interactive, playful design.
7. Thoughtful consumption
Value will increasingly be placed on the spirit in which products are made. This evolving mindset will drive consumers to reflect more on sustainability, what they spend their money on and the future of their purchases.
8. Newstalgia
Cultural nostalgia is at a high. The new nostalgia is focused not on one time, place or culture, but a vibrant mix – and it is set to influence every design sphere.
9. Allclusive design
Brands are waking up to the power of bringing together people from many disciplines and backgrounds to design products and services that work better for everyone, regardless of age, gender, culture or ability.
For more information, go to wgsn.com.
