VISI Issue 124 is HERE!

VISI Issue 124 is HERE!

You will have noticed a few things on this cover of VISI. We have a new cover design with a tweaked VISI logo, and we recently won a couple of accolades at two international print magazine awards. All of them relate to one person.

For those of you who don’t know Mark Serra, he is VISI’s multitalented creative director, with a career that spans many top local and international magazines, and a signature style that melds a distinctively graphic use of typography with an elegant, pared-back design approach. Given the changes you see and the fact that this is our annual Design Issue, I’m handing Mark the mic for some insights into his process and how he applied it to VISI.


“It’s about telling a story. I draw from the personality and essence of a story, and produce an opening visual that encapsulates the vision of the architect, interior decorator, photographer and editor. My approach is always about the ‘wow factor’; it happens by being bold, brave, dynamic and graphic, and complementing this with an even balance of white space. There has to be a tension in all my work, created by the balance of negative and positive space, bold type, shapes and colour.

“Typography has never been just letters to me: they are beautifully crafted shapes; shapes that communicate. How you use them makes all the difference. Typography is my passion – every font has its own personality, and can be manipulated, coloured and distorted to create a beautiful form of communication.”


“Designing a magazine is about giving it a personality, authority and consistency, and always keeping the editorial fresh. To me, content trumps design every time, so my role at VISI is to complement the content by giving it another layer. Magazines are designed to a grid – my philosophy is, don’t be afraid to break it!

“VISI is visual splendour, a celebration of brilliant design. It’s the design authority, unashamedly confident in what it showcases. Our content – especially the images – leads my approach to art direction. What we present must always possess an element of surprise, and this filters through in my design. I want to pique our readers’ interest, entertain them, take them on a surprising and wonderful journey. They know that VISI is going to wow them, so it’s important to deliver that dynamic in every issue.”

– Steve Smith, Editor |

VISI Issue 123 VISI Newsletter sign up


Want the print magazine?

Subscribe to VISI now and receive a 40% discount off your one-year print subscription. You’ll pay just R396 for six issues delivered directly to your post box. Use any of these methods to subscribe or renew your existing subscription:

  • Call Media24 Subscriptions on 087 353 1300
  • WhatsApp “VISI” to 087 353 1333
  • Email

Want the digital magazine?

If you prefer to read your favourite magazine in digital form, on your iPad, tablet or desktop computer, you can subscribe to the digital edition of VISI via the below websites. It will cost from as little as R225 for a one-year subscription – that’s a 50% discount on six issues.

Not sure where to find the magazine? Here is a list of stockists. You can also buy previous issues via