PHOTOS: Graham De Lacy | WORDS: Jacquie Myburgh
Thirty of the very top African designers from 15 countries got together for yet another exciting design event this past weekend, which saw the city playing host to the Johannesburg Art Fair as well as SA Fashion Week.
DNA, Design Network Africa, is an initiative of The Danish Centre for Culture and Development and, together with Trevyn and Julian McGowan of Source, they’re facilitating co-operation and collaboration between some of the continent’s greatest designers. This inaugural exhibition is still up for viewing until the end of Tuesday, 27 September at the main exhibition area at Arts on Main.
Adam Levin, who staged an exhibition of pan-African design during the World Cup last year, and who is one of the directors of DNA, says it’s in fact a pilot to an annual contemporary design fair.
The importance of DNA was the extraordinary high standard of beautiful, contemporary work, which was set to revolutionise the perception of African design in the global marketplace, said Trevyn and Julian. Their company, Source, is one of the leading exporters of Southern African design.
The programme members have been selected to include a range of media and geographic regions on the continent, and include many of the continent’s finest designers.
They are: Cheick Diallo (Mali), Hamed Ouattara (Burkina Faso), Ousamane M’Baye (Senegal), Aissa Dione (Senegal), Aida Duplessis (Mali), Boubacar Doumbia (Mali), Kpando Pottery (Ghana), Josephine & Kweku Forson of Tekura Designs (Ghana), Muya (Ethiopia), Gahaya Links (Rwanda), Kitengela Glass (Kenya), Mabeo (Botswana), Haldane Martin (SA), Babacar Niang (Senegal), Dokter & Misses (SA), House on Fire (Swaziland), Ronel Jordaan (SA), Imiso (SA), Okechukwu Echere (Nigeria), Adele Dejak (Kenya), Doreen Mashika (Tanzania), Heath Nash (SA) Sanaa Tamu (Tanzania), Artes Mondlane (Mozambique), Marj Wallace (Zimbabwe), Mutuba (Uganda), Marianne Montaut (Mali) Zienzele (Zimbabwe) and Gone Rural (Swaziland).
According to Source, as a better understanding is gained of each member company and their unique needs and requirements, specific work will be done to assist with product development, marketing, business acumen, production capabilities and other areas that would benefit from assistance. In a grassroots, business-focused approach, the DNA programme will aim to aid each member company in the specific area that they most require assistance, rather than a generalised approach to problem solving.
More information: www.designnetworkafrica.org.