Sustainable Design: Vélosophy Re:Cycle Bikes


WORDS Celeste Jacobs

Nespresso and the Swedish bicyle and lifestyle brand Vélosophy turn recycled aluminium coffee capsules into sustainably stylish bicycles.

Created for conscious-living coffee lovers, the limited C edition Vélosophy Re:Cycle bikes are made from recycled aluminium Nespresso capsules. Aluminium can be remelted and reused to give waste a second life and, in this instance, showcase the potential of recycling discarded coffee pods.

In a nod to Nespresso’s Arpeggio coffee, the Swedish bicycle and lifestyle brand reimagined its classic model in 1 000 bright purple units. The bike boasts a capsule-shaped bell and cup-holder, which gives cyclists the gap to enjoy beverages on the go.

Vélosophy’s CEO and founder Jimmy Östholm says, “We created Vélosophy with a clear purpose: to have a positive impact on the world. This purpose drives everything we do, from our promise to give a bike to a schoolgirl for every Vélosophy we sell, to producing our stylish city bikes from recycled aluminium. I see in Nespresso a strong commitment to sustainability, which is why this has been the dream partnership.”

“We are proud to have co-created a bike that takes on the future. It is beautifully designed, responsibly sourced and sustainably produced.”

Re:Cycle bikes are available exclusively online from Vélosophy for R21 930 (exchange-rate dependent and excluding shipping).

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