Stan is back

PROMOTION

adidas Originals has relaunched its best-selling shoe of all time, the Stan Smith tennis sneaker, with a new silhouette. The choice of local and international designers and fashionistas, it is available in numerous colours and fabrics in addition to the classic white.

One of the most culturally iconic and commercially successful tennis sneakers of all time, the Stan Smith, has reaffirmed its place at the pinnacle of the market, relaunching with a new silhouette. The relaunch of the Stan Smith sneaker speaks to its thriving status as a sports and lifestyle icon.

Now available in South Africa, the return of this global fashion icon has been reinvigorated and updated. The shoe stays true to its heritage in style and form, but has been shaped and updated for multipurpose modern-day wear.

To relaunch this classic, various international and local influencers from the worlds of music, sport and screen have been recruited to give their unique and respected opinions on this icon to demonstrate the shoe’s versatile, wide-reaching appeal. Such talent includes international actors Will Arnett and Max Greenfield, athletes Andy Murray and Derrick Rose, singer-songwriter Sky Ferreira, and DJ Terranova, as well local fashion authorities, Jackie Burger, Crystal Birch and Keith Henning.

Celebrated around the world, Stan Smith is a US tennis champion, whose namesake shoe was there when he won titles in major tournaments, including the 1968 US Open, 1970 Australian Open and 1972 Wimbledon titles. Transcending far beyond its success as merely a tennis sneaker, though, the shoe has evolved to become a revered style icon by designers, editors and collectors alike, beloved for its clean, streamlined aesthetic. As a result, the shoe has been introduced in numerous colours and fabrics over the years, in addition to the classic, all-white-with-green-ankle-tab option, making it adidas’s best-selling shoe of all time, with over 30 million pairs sold.

Originally introduced and developed for the French tennis player Robert Haillet in the mid-1960s, the name of Stan Smith was added to the tennis shoe, alongside Haillet’s, at the start of the 70s, before it was designated as the signature sneaker of the American sporting icon in 1972, later becoming adorned with addition of the trademark silhouetted image of Smith’s moustachioed face on the tongue of every pair.

These Stan Smith shoes are available at adidas Originals stores as well as a store is good in Cape Town at a recommended retail price of R999. 

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