Out of The Box: Samsung Enters a New Era with AI TV

Out of The Box: Samsung Enters a New Era with AI TV

Samsung’s 2024 product releases will elevate the home entertainment experience with a range of powerful, AI-driven features.

Samsung South Africa recently unveiled its 2024 TV and sound device line-up at the local Unbox & Discover event which took place at the Samsung Experience Store, Design Quarter, Johannesburg, showcasing the latest Neo QLED 8K and 4K, OLED TVs and sound devices.

Samsung Neo QLED 8K
Mike van Lier, Vice President of Consumer Electronics at Samsung South Africa.

“We are expanding the limits of home entertainment by incorporating AI to transcend traditional viewing experiences,” said Mike van Lier, Vice President of Consumer Electronics at Samsung South Africa. “This year’s TV line-up showcases our dedication to innovation, delivering products that are not only of premium viewing quality but also significantly enrich our consumers’ lifestyles,” said Mike. 

Elevating Senses With Neo QLED 8K

Clarity, Sound and Smart Experiences 

The flagship of Samsung’s latest TV line-up, the Neo QLED 8K, is equipped with the advanced NQ8 AI Gen3 processor, marking a significant leap in AI TV technology. This processor features a Neural Processing Unit (NPU) and an eightfold increase in neural networks from 64 to 512, ensuring exceptional viewing with crisp details from any input source.

Samsung Neo QLED 8K

Every scene on the Neo QLED 8K is a feast for the eyes, thanks to its AI-driven picture technology. It enhances details with exceptional clarity and realism, from facial expressions to subtle nuances. With 8K AI Upscaling Pro, users’ favourite shows and movies are transformed to match the 8K display, allowing them to enjoy the level of detail and picture clarity that surpasses conventional 4K TVs. Additionally, AI Motion Enhancer Pro ensures smoother fast-action scenes, and Real Depth Enhancer Pro adds lifelike depth to the picture for an immersive experience.

The Neo QLED 8K also delivers audio powered by AI sound technology. This year’s Active Voice Amplifier Pro now excels at extracting dialogue from background noise, ensuring every word is heard clearly, and Object Tracking Sound Pro enriches the audio experience by syncing the sound with on-screen action. Adaptive Sound Pro takes this one step further by intelligently adjusting the audio to the content and room acoustics, for a genuinely rich and lifelike sound. 

The Neo QLED 8K also boasts AI features that understand and adapt to user needs. The AI Auto Game Mode optimises visuals and audio for a more immersive gaming experience. The AI Customization Mode adjusts the picture for each scene based on user preference, while the AI Energy Mode saves power without compromising picture quality

The Neo QLED 8K is available in two models, QN900D and QN800D, and in sizes of 65, 75, and 85 inches. The Neo QLED 4K is available in one model QN90D, and in sizes of 43, 50, 55, 65, 75, 86, and 98 inches. The Neo QLED 8K and 4K line-up promises an unparalleled viewing experience in the premium large-screen category. 

Expansive Line-up for All Entertainment Needs

Neo QLED 4K, OLED and Sound Devices 

Underscoring Samsung’s commitment to innovation and a customer-centric approach, 2024’s comprehensive line-up of an expanded and enhanced range of TVs and sound devices will offer consumers a wider array of choices to suit their diverse lifestyles.

The 2024 Neo QLED 4K line-up brings cutting-edge innovations from the latest Neo QLED 8K flagship TVs, elevating the viewing experience with ground-breaking features powered by the NQ4 AI Gen2 Processor. The advanced chip breathes life into content by rendering it in stunning 4K resolution. Enhanced by Real Depth Enhancer Pro and Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes. With the world’s first Pantone Validated display for colour accuracy and Dolby Atmos for an immersive audio experience, Neo QLED 4K sets the bar for the ultimate 4K UHD experience. Neo QLED 4K will be available in sizes ranging from 55 to 98 inches, catering to diverse viewing environments.  

Samsung is also debuting the world’s first Glare-Free OLED, which eliminates unnecessary reflection while maintaining deep blacks and clear images in any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor as the Neo QLED 4K line-up, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights.  

Samsung OLED is the ultimate choice for gaming thanks to features such as Motion Xcelerator 144Hz which ensures smooth motion and quick response rates. Complemented by sleek designs, these OLED TVs elevate the viewing space. Available in South Africa in two models — S95D and S90D — ranging from 55 to 83 inches.

The 2024 line-up also includes the latest Q-Series Soundbar, Q990D, which boasts an 11.1.4-channel setup with Wireless Dolby Atmos. This model comes with a host of features that stand as a testament to Samsung’s continued leadership as the world’s best-selling soundbar brand for the past 10 years, featuring innovations such as Sound Grouping for pulsating, room-filling sound and an option for personal listening that allows users to enjoy their content through rear speakers without disturbing others.  

Samsung Neo QLED 8K

Lastly, Samsung has unveiled the all-new Music Frame, marrying premium audio with artistic design inspired by The Frame. This versatile device allows users to display personal pictures or artwork while enjoying wireless audio with smart features. Whether used as a standalone device or paired with a TV and Soundbar, the Music Frame promises an enhanced auditory experience that complements any space. The Music Frame will officially launch in South Africa in July 2024.  

Smart Features With Samsung Tizen OS

Enhanced Integration and Personalisation 

This year, Samsung’s AI screens are set to redefine the user experience with advanced connectivity and a suite of smart features, apps and platforms. Leveraging Tizen OS, these innovations have created a connected, personalised, and secure ecosystem with Knox Security. This allows devices to integrate effortlessly into users’ digital worlds, turning screens into a central hub for all their needs.

Samsung’s latest TVs are designed to connect with a smart ecosystem immediately upon setup. The moment users turn on their new Samsung TV, the TV recognises and connects to existing networks and devices, all orchestrated through a simple notification on users’ smartphones. This setup works with all Samsung devices at home and third-party appliances and IoT devices, thanks to its compatibility with HCA and Matter. This eliminates the need for extra hubs, so everything from lighting to security sensors can be managed directly from the screen. 

Samsung’s 2024 screen line-up also brings integration with users’ smartphones to new heights. Users can use Smart Mobile Connect to turn their smartphone into a universal remote for the TV and connected home appliances. Additionally, in 2024, users can use their smartphones as game controllers with a customisable user interface (UI) and haptic feedback, offering convenient and enhanced gameplay at their fingertips. 

Beyond connectivity, Samsung’s 2024 Smart TVs also provide a highly personalised experience. With the latest addition of widgets, TV screens are now personalised dashboards that allow users to easily monitor home status, camera feeds, energy usage, weather updates and more. 

Security is paramount, and with Samsung Knox, every feature, app, and platform benefits from robust protection, allowing connected experiences to remain private and secure. 

Samsung is pleased to announce the pre-order availability of its AI-powered TVs. Buy the 2024 Samsung AI TVs now and get amazing deals. When you buy the 65″ Neo QLED 8K TV, you get a R5 000 Samsung Online Store Voucher + Q-series Soundbar HW-Q990C, automatically added to cart. Offer valid 03 July 2024. T&Cs apply. 

For more information or to pre-order Samsung’s 2024 TV products, visit samsung.com/za/.