PICHULIK’s New Algiers Collection is an Ode to Memory, Ancestry and Identity

WORDS Gina Dionisio PHOTOS Michael Oliver Love, Alix Rose Cowie

PICHULIK‘s new SS23 collection is an allegory for memory, ancestry and the layered tapestry of life, identity and self.

What defines our sense of belonging and longing? An important question PICHULIK’s Creative Director Katherine-Mary Pichulik asked herself as she ventured into her family history for PICHULIK ́s SS23 Algiers Collection.

“My father recently passed away, and I experienced a deep longing to stay connected to him; an almost overwhelm-ing fear that with his death, his memory and our shared ancestry would die along with him. My longing carried me to a remote region of the Aures mountains in the North East of Algeria; the birthplace of my paternal grandmother, Helene Marie Rime. This became the starting point of my journey. I wanted to know who my grandmere was and to further understand my father, and in the process, uncover essential parts of myself,” explains Katherine-Mary.

READ MORE: VISI Collab: Limited Edition PICHULIK Earrings

The Algiers Collection invokes the reverence of a family altar, rediscovering Katherine-Mary ́s familial history. Drawing on family memory, photo-graphs, letters, archived manuscripts and her grandmother ́s heirlooms as signposts to write a story, she connects the past with the present.

An Algerian battered brass standing lamp, found in her uncle’s attic, breathes life into the curved form of the Ballast Pearl Earrings. Faded family photographs and old, yellowed postcards inspire the sandy desert and rust tones of the rope.

The brass discs of the Aures necklace and Kismet belt mimic the coin shapes of Amazigh bridal adornment in her great aunt ́s portrait.

The rhythmic repetition of the Habibi earrings and ring reference the arabesque decorative motifs of her grandmere ́s silver bracelet.

The Dihya Earring is the Heroine of the collection. This statement piece marries two quintessential PICHULIK elements – sculptural brass and industrial rope. The silhouette is tiered to emulate the pointed or key-hole arch in Maghrebi architecture.

The local jewellery atelier also created two limited edition earrings exclusively for the VISI Shop.

The Mendini and Lucchi earrings were inspired by Memphis Milano design movement and are available in two exclusive colourways.


VISI Collab: PICHULIK Mendini Earrings

Delicious colours of these earrings are contrasted in this sporty and energetic statement earring.

R850 | VISI Shop


VISI Collab: PICHULIK Lucchi Earrings

Delicious colours of these earrings are contrasted in this sporty and energetic statement earring.

R850 | VISI Shop

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