WORDS Tracy Greenwood
The innovative packaging of a new offering from French fashion and beauty house Chanel is sigh worthy in its simplicity and a technologically considered departure from the ubiquitous tube or pot.
Ergonomics was the core concept behind the creation of the irresistible packaging of La Crème Main by Chanel, a reinvention of the beautifying hand cream created by Mademoiselle Chanel back in the 1920s. The design, which seems deceptively simple at first glance, took four years to perfect. It was a collaborative effort involving Chanel’s packaging, art direction and formulation teams.
Designed to look like a water-worn river stone that fits in the palm of the hand, the packaging features a retractable dispenser inside that, when pressed, delivers just the right amount of cream for a single application.
We here at VISI HQ think it’s a thing of great beauty.
• R1 010 for 50 ml
For more information, visit chanel.com.
