Perfect Packaging: Chanel

WORDS Tracy Greenwood

The innovative packaging of a new offering from French fashion and beauty house Chanel is sigh worthy in its simplicity and a technologically considered departure from the ubiquitous tube or pot.

Ergonomics was the core concept behind the creation of the irresistible packaging of La Crème Main by Chanel, a reinvention of the beautifying hand cream created by Mademoiselle Chanel back in the 1920s. The design, which seems deceptively simple at first glance, took four years to perfect. It was a collaborative effort involving Chanel’s packaging, art direction and formulation teams.

Designed to look like a water-worn river stone that fits in the palm of the hand, the packaging features a retractable dispenser inside that, when pressed, delivers just the right amount of cream for a single application.

We here at VISI HQ think it’s a thing of great beauty.

• R1 010 for 50 ml

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