Missibaba BOOMBOX Bag Project

WORDS Malibongwe Tyilo

Earlier this year, the creative duo behind leather accessories brand Missibaba, designer Chloe Townsend and her business partner Lizel Strydom, found themselves inspired by Cape Town’s World Design Capital 2014 buzz.

They started thinking about how they could express its ‘Live Design, Transform Lives’ theme, and that’s when they decided to approach some of the country’s leading design and artistic talents to recreate their signature weekender Missibaba BOOMBOX bag.

The result? A range of nine unique designs created in collaboration with well-known names such as fashion designer Stiaan Louw, artists Cameron Platter and Michael Taylor, and jewellery designer Ida Elsje. The Missibaba team also designed a colourful hand-woven version too. 

Missibaba hosted an auction on 25 September 2014 for the bags at the WHATIFTHEWORLD Gallery in Woodstock, Cape Town. The proceeds from the auctioned BOOMBOX bags will be donated to SHIFT, an organization that helps to empower youth and rural communities through skills transfer.

For more information, visit missibaba.com.