Matt W Moore for Rémy Martin

INTERVIEWED BY Tracy Greenwood


French cognac maker Rémy Martin teamed up with artist and graphic designer Matt W Moore on some seriously striking initiatives.

With a background in graffiti and action board sports, Matt W Moore relishes applying his design principles to commercial and personal projects. Here’s what he had to say about his recent collaboration with Rémy Martin.

What was your brief?

This project has a bunch of different components and deliverables, such as bottle and package designs, displays, videos, and the amazing augmented reality experience. My role was to translate the essence of the brand, bringing my colourful abstract graphic styles into the mix to create many design compositions for bottle, box and display. I developed a library of all the elements: grapes, leaves, vineyards, centaur, sunshine, rain, the flow and energy of Cognac. This series of illustrations comes to life in the videos and augmented reality app.

The Rémy Martin VSOP Limited Edition Cognac is sold in a beautiful gift box.

What is your approach when you begin work on a new project?

I start with a lot of research. I really enjoy this process, asking questions, learning the history of the brand, how they do what they do, and what they have done in the past with their visual universe. It is also important to research the entire business sector, competitors, and where the products will be displayed and sold. I travelled to Cognac, France, to observe the entire process.

Describe your signature style.

Vectorfunk is the name I invented for the abstract digital artwork I create using Adobe Illustrator. Vector graphics are created by arranging points to create form, as opposed to raster graphics that are made up of pixels.

Which surfaces are your favourite to work on?

I enjoy working big and in high visibility locations. Sometimes it’s a brick wall, other times a three-dimensional sculpture. It was a lot of fun to design the Rémy Martin basketball court for the Art Basel Miami event at W South Beach in December. That was a dream-come-true project for sure!

Exclusively available at Norman Goodfellows in Cape Town, Gauteng and Durban. For more information, visit mwmgraphics.com and remymartin.co.za.

The House of Rémy Martin has partnered with renowned artist Matt W. Moore (MWM) on an augmented reality app that allows you to make art using your surroundings. To celebrate this design collab, VISI is giving away five bottles of Rémy Martin VSOP. Check out how to enter this interactive competition and stand the chance to WIN a bottle of Rémy Martin VSOP, valued at more than R700. Winners will be announced on VISI.co.za at the end of July 2018. Click here for details.