Mami Wata X Missibaba Collaboration

WORDS Amelia Brown

Mami Wata, the local surf brand with a distinctive African aesthetic, has collaborated with luxury accessory brand Missibaba on a custom-designed surfboard bag. 

The collaboration celebrates the brands’ shared African design philosophies and their parallel intentions to honour superior craftsmanship and quality materials. The first “Banananananas” longboard bag will be auctioned, along with a Hugh Thompson longboard, in July 2018 to raise funds for local NPO Waves For Change’s #SURFTHERAPY youth programme.

“Both brands are bonkers for bananas, which made it an obvious choice of motif,” says Missibaba founder Chloe Townsend. “The bold colours, graphic bag fabric and exotic textures echo the African roots of both brands. We have loved exploring the world of Mami Wata – a very large new canvas and new materials for our creativity to run wild.”

For details on the auction, follow Missibaba or Mami Wata on Instagram, and e-mail shop@missibaba.com for custom, produced-to-order surfboard bags.