WORDS Gina Dionisio PHOTOS Courtesy of Investec Cape Town Art Fair
Investec Cape Town Art Fair’s first digital event in conjunction with Milan’s modern and contemporary art fair, miart, will take place from 17 – 19 September 2021.
Investec Cape Town Art Fair, together with Artshell and the fair’s Italian owner and producer Fiera Milano, is partnering with Milan-based miart for an all-digital event during Milan Art this September. This collaboration between the two art fairs will provide a unique opportunity whereby galleries and visitors will have access to a much broader audience across two continents.
Investec Cape Town Art Fair Digital Event will feature local and international galleries with the theme ‘Connect Through Art from Africa and the World’.
Throughout the pandemic, art and technology have fused as channels of communication and have dramatically shifted online with Zoom or Google Chat facilitating discourse. With physical events cancelled globally, the art world accelerated their online platforms with ‘collaborative consumption’ becoming the art world’s new order as white cube galleries navigated their way off floor plans and online.
“We believe art can break down barriers and bring people together. So, we’re delighted by the launch of Investec Cape Town Art Fair’s first digital edition, which could bring the world of art to a potentially larger, more diverse audience. It’s also important that the many talented artists represented at the fair continue to receive support and potential earnings despite the in-person event being cancelled,” said Peta Dixon, Investec’s Head of Sponsorships.
As the largest annual fair on the African continent, Investec Cape Town Art Fair has remained dedicated to supporting the industry, and to presenting contemporary art from a diverse range of established and new artists globally. The fair is an annual event that presents contemporary art from a diverse range of established and upcoming artists globally, championing the belief that art not only transcends cultural boundaries, but is what defines us and makes us human.
Investec Cape Town Art Fair Director Laura Vincenti elaborates: ‘There is a transformation happening in the art world. The first Investec Cape Town Art Fair Digital Event gives us an opportunity to support and showcase South African artists whilst continuing to connect with international galleries, businesses, media and creatives. While we still firmly believe that a digital event cannot replace the transformative nature of an in-person art experience, the digital event has accelerated our commitment to providing the best service to our galleries, artists, VIPs and visitors’.
Artshell, the web and App accessible platform, customised for the Investec Cape Town Art Fair, allows for autonomous, independent gallery and exhibitor access directly via their Artshell account with immediacy, and in sync with the Investec Cape Town Art Fairoffice.
The Investec Cape Town Art Fair Digital Event is free. To attend, all that is required is online sign-up with Artshell via the website or App.
And there is more to look forward to – a hybrid fair that will comprise of an in-person and digital event, running from 18-20 February 2022, will return to the Cape Town International Convention Centre next year for the ninth edition.
For more information, visit investeccapetownartfair.co.za