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Inside The Belgotex Design Centre -
Inside The Belgotex Design Centre -
Inside The Belgotex Design Centre -
Inside The Belgotex Design Centre -
Installations are inspired by the traditional Japanese custom of sitting and sleeping on the floor, and feature plinth displays of textile concepts and decor. -
Inside The Belgotex Design Centre -
Inside The Belgotex Design Centre -
The showroom is characterised by horizontal planes and facets. -
Inside The Belgotex Design Centre -
Inside The Belgotex Design Centre -
Inside The Belgotex Design Centre -
Inside The Belgotex Design Centre
WORDS Michaela Stehr
The new Belgotex design centre offers an experiential display of the company’s full range of carpets, vinyl and artificial grass.
The Belgotex Design Centre in Century City is a welcoming, easy-to-navigate space that allows customers to rethink the way they see and choose flooring, says Executive Director Edward Colle. Designed by branding agency the International Trend Institute (ITI), the 300 m2 space includes an elevated gallery and showroom area, coffee bar, boardroom and offices on a mezzanine level.
More than 80 flooring options are displayed, and experts are on hand. “We have always prided ourselves on leading by design and being the first to introduce the latest flooring technology to South Africa,” says Edward. “The Design Centre is an example of this innovative, design-first thinking.”
We asked Edward about the latest trends in flooring. “The two mega trends dominating the residential scene are plush luxury and natural tones and textures. Sisal, coir and jute – or their synthetic counterparts – are gaining popularity. And soft surfaces in delicate fibres are almost the countertrend. The chunky cords, Berbers and cut-piles of the new Belgotex Lifestyle Collection speak directly to these trends.”
You’ll find the Belgotex Design Centre in the Matrix Building, 1 Bridgeway, Century City, Cape Town.
