Cool Spaces: The New Always Welcome Viewing Room

WORDS Michaela Stehr IMAGES Supplied

Always Welcome’s brand new Viewing Room in Joburg’s Kramerville offers an immersive design journey for the senses.

South African designers have partnered with global audio-visual technology, elevating the concept of the South African smart home. With ranges from over 30 local leading furniture and product designers, the Viewing Rooms showcase how the future of South African homes and design may evolve all within a 700 square metre curated space.

From smart loungers, patios and dining spaces, to bedrooms, offices and exhibition spaces, each segment nods towards the growth of design, technology, comfort and style. Always Welcome’s community of furniture fans are invited to explore designs by their familiar AW favourites like Dokter and Misses, Haldane, Houtlander, Mash T Studio, Joe Paine, and The Urbanative, as well as uncover new designs by groups that have just joined the collective like Kino, Node, Douglas and Co, Vetsak, Spier Arts Trust, Room 31, and several others.

Amplified in the space by Planetworld’s award-winning stable of brands from across the globe, visitors can expect to experience multi-room wireless home audio brand Sonos, smart living automation brand Savant, Danish ‘3D audio’ group Dali, network audio by Cambridge Audio, JVC’s range of home products, ‘invisible’ sound group Sonance’s hidden speakers.

“In this next phase of Always Welcome we’re looking to inspire & educate interior designers, architects and specifiers with compelling stories of South African design and the latest and greatest audiovisual products from across the globe,” says Always Welcome co-founder Garreth van Niekerk. “Our mission at Always Welcome is for our customers to see themselves reflected in the spaces we put together, and we hope that this partnership with Planetworld brings the reality of living with South African design straight home.”

Visit the website, here.

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