Africa’s designer DNA

A brand-new design initiative – Design Network Africa (DNA) – is bringing 30 African designers from 15 countries together to shift the perception that designs from the continent include striking contemporary pieces and not just curios and crafts.

Headed by Trevyn McGowan of Source, the DNA programme was initiated by the Danish Centre for Culture and Development. The 36-month long initiative aims to bring these designers together and help develop each one to become better rounded in their day-to-day business.

This exciting project is kicking off with a four-day workshop and exhibition from 24 – 27 September at Arts on Main in the Maboneng Precinct, Johannesburg. This exhibition of the DNA members’ work will also include additional pieces by other leading African designers.

There’s a number of long-term goals set up for this project, namely holding workshops in other African countries, securing attendance at various design or art fairs in Africa and Europe, and encouraging ongoing collaboration, mentorship and interaction between the members.

Perhaps the most significant aspect is the approach the facilitators are taking. Instead of assisting all the designers in one overarching way, each designer will be helped in the specific areas they require guidance in. The only measure of success DNA intends on recognising is a measurable improvement in each business. Another important aim is to introduce the designers’ work to new markets around the world.

The exhibition later this month will act as a pilot for an intended annual event in Joburg, which, if successful, will become Africa’s only contemporary design fair. It will also give Joburg citizens the opportunity to be the first to lay eyes on the talent that will soon be shared with the rest of the world.

More information on each of the designers will soon be available on www.designnetworkafrica.org.

Alternatively, contact Trevyn McGowan, trevyn@source-sa.com or Adam Levin adamo@telkomsa.net for more info.