Yinka Ilori Appointed Courvoisier “Ambassador of Joy”

WORDS Michaela Stehr

Established Cognac house Maison Courvoisier has unveiled a brand new look, named esteemed artist Yinka Ilori its “Ambassador of Joy” and announced its seventh Chief Blender.

The brand revealed a new bottle design and presents Ilori’s “We Found Joy” campaign featuring global creatives  Rashida Jones, Vladimir Mukhin, Moses Boyd and Betina Du Toit.

Established in 1828 by Félix Courvoisier on the principle of celebrating joy in every day. Today, Courvoisier embarks on an exciting journey to honour its heritage and embrace the future. The launch of a new campaign created by artist and designer Yinka Ilori brings this transformation into motion. Courvoisier also announces the retirement of its sixth Chief Blender Patrice Pinet and the transition to his carefully selected successor seventh Chief Blender Thibaut Hontanx, as well as the release of a striking new look that reimagines design trends from the 1800s. 

The role of “Ambassador of Joy” was designed specifically with London-based artist Yinka Ilori in mind. Yinka is best known for fusing his subject with his British-Nigerian background to create unique and memorable stories through contemporary design. “For me, the essence of joy is through the use of colour. It makes people smile, it brings people together and delivers a natural sense of conviviality,” said Yinka Ilori. “Like Courvoisier, each piece of my work is inspired by community, a celebration of the fabric of collective energy. I am delighted to be appointed Ambassador of Joy for Maison Courvoisier.” 

READ MORE: Yinka Ilori’s Colourful Homeware

Ilori stands alongside other creatives including actress, writer, producer and director Rashida Jones (USA), Michelin star Chef Vladimir Mukhin (Russia), award-winning jazz musician Moses Boyd (Britain), and fashion and beauty photographer Betina du Toit (South Africa, France), who will each bring the multi-sensory experience to life through their respective mediums. Each creative will be showcased in a compilation of films which capture each individual’s interpretation of joy. 

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