WORDS Lindi Brownell Meiring VIDEO via designboom on Vimeo
Eccentric Argentinian artist Raul Lemesoff recently teamed up with 7UP for their #FeelsGoodToBeYou campaign on a project we think is really awesome.
Raul turned an old Ford Falcon into a “Weapon of Mass Instruction” aiming to deliver free books to as many people as possible.
Well worth a watch this week.
