WORDS Lindi Brownell Meiring VIDEO via adidas Originals on YouTube IMAGE Andile Buka
Creative collective The Sartists, made up of Kabelo Kungwane, Xzavier Zulu and Wanda Lephoto, together with photographer Andile Buka, joined forces with adidas Originals to define what it means to be a Superstar in a local context.
Collaborations around the Supershell have been key for adidas Originals this year, a few of which we featured here, and this short film, entitled, “It’s Not About Us” is a fine local representation.
For The Sartists, this collaboration is about giving credit to the people who have inspired their creative journey. “This film isn’t about us,” explains Xzavier. “It’s about the people who will be inspired by this. People that are going to take away from it that ‘this is possible’, even for them. It tells a collective story – of the aspirations of our youth, of young creatives in South Africa finding their true voice and not surrendering their talent to conform.”
For more information, visit adidas.com/originalsuperstar.
