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Todd James Supershell: Artwork Collection -
Mr. Supershell: Artwork Collection -
Pharrell Supershell: Artwork Collection -
Todd James Supershell: Sculpted Collection -
Pharrell Supershell: Sculpted Collection -
Mr. Supershell: Sculpted Collection -
adidas Originals Superstar Supershell Collection
WORDS Lindi Brownell Meiring VIDEOS via adidas Originals on YouTube
Pharrell Williams and adidas Originals have just launched two new collections, following the success of Superstar Supercolor earlier this year.
The Shelltoe has become an iconic feature of adidas footwear over the years; a design that has remained popular for the brand season in, season out. Now, Pharrell has collaborated with a few of his favourite artists from around the world to transform the Shelltoe (for the first time) into the Supershell.
While we featured his collaboration with architect Zaha Hadid as a Pick of the Week, he has also teamed up with contemporary artists Mr. (Japan) and Todd James (USA) to create the “Artwork Collection” and the “Sculpted Collection.” The Artwork Collection features a range of limited-edition designs, which include not only Todd and Mr.’s artworks, but Pharrell’s own creations too. Artworks are then reimagined in the moulded 3D Sculpted Collection, another first for the Shelltoe design.
“With designs offered in monochrome black, the collection is also completely interchangeable, presenting countless opportunities to mix and match individual shoes to create the perfect personal expression,” says adidas.
The collections will be available in South Africa from 7 August 2015 at adidas Originals stores in Canal Walk, V&A Waterfront and Menlyn Park Shopping Centre, as well as AREA3, Shelflife, X-Trend, Sportscene, Anatomy, Side Step, Rash, Superbalist.com and Cross Trainer.
For more information, visit adidas.com/originalsuperstar.
