Unravelling Merino wool

VISI’s direct link to upcoming trends – forecaster Li Edelkoort – predicts that eco textiles and ‘do-it-yourself’ pastimes like knitting will be big in 2012/3. Locally, Merino wool is picking up on these trends one de-fuzzed sheep at a time and the results aren’t half “baah”d.

Ever since Dutch designer Christien Meindertsma wowed us with her One-Sheep Sweater at Design Indaba 2010, Merino wool has been on our radar. Earlier this year, Li Edelkoort’s trends seminar in Cape Town picked up on the wool theme too. And now we’re convinced: Merino is the way to go, especially when temperatures start plummeting.

We’re happy to hear that the wool, which has been around in SA since 1789, is fashionable once again, turning up on catwalks around the world, including at Cape Town Fashion Week. Of course, it’s also fantastic for keeping out the cold. The wool is sustainable, biodegradable and wonderfully warm (and it’s now fully washable). Plus, you can snuggle up under your Sneeuberg wool duvet with a clear conscience, knowing that your blanket has contributed to job creation.

International Wool Week takes place from 511 September. Our plea? Support the local market by choosing Merino wool when you create your designer products.

More information: www.capewools.co.za, merino@capewools.co.za