Typecast

WORDS Chantel Hans

A designer puzzle teaches kids their ABCs using fonts.

Sure we all learnt that A is for apple and B is for ball, but in the design-driven 21st century, we trust that you know C is for Century Gothic and H is for Helvetica!

Bringing design and education together is the Alphabet Puzzle by Looodus, an Italian toy and furniture company. It was started by parents Denise Bonenti, a journalist and photographer, and Kurt Stapelfeldt, a South African-born interior designer, who were tired of gaudy mass-produced plastic toys.

Made from laser-cut FSC-certified wood and available in blue, red and green, the puzzle aims to teach kids their much-needed ABC while instilling a lifelong appreciation for beautiful typography. Looodus intends to expand its range of artisanal, intelligent and stylish alternatives for kids young and old.

Available from etsy.com/shop/looodus, facebook.com/looodus