The U-Tube

Design in wine packaging seems to have stagnated at a time when other products are bouncing through geometric shapes, sizes and colours from every conceivable angle. Ukuva iAfrica, however, have found an innovative way in which to present their latest wine collection.

The so-called “U-Tube” is a versatile wine vessel that can become a plant pot, a piñata or a piece of pop art. In fact, Ukuva iAfrica specifically wanted the design piece to be in a “constant state of flux” that their customers can enjoy along the way.

Since their unique packaging design for the U-Tube, officially launched this month, Ukuva iAfrica has earned appreciation from the international wine industry. They recently walked away with the prestigious “Fresh Ideas of 2011” award for “True Product Innovation within the Global Food and Drink Industry” at the International Food and Drinks Exhibition (IFE) in London.

We say cheers to great design!

Ukuva iAfrica: +27 83 440 7843, ukuva@netactive.co.za, www.ukuvaiafrica.co.za