Cool Collab: SKYY® Vodka Photographic Series

Partner

WORDS Michaela Stehr


Top-tier vodka brand SKYY® Vodka has embarked on a journey with local creatives Aart Verrips and Obakeng Rantlhane in a mesmerising photographic series that brings the brand’s SKYY® Moments concept to life.

The premium brand approached photographer and creative director Aart Verrips and stylist Obakeng Rantlhane to capture the essence of a SKYY® Moment, capturing a moment in time that imbues a feeling of excitement, refreshment, being present and in the moment in a beautiful and striking way.

“The moment I was briefed on the SKYY® Moments series, I knew that shooting still life was the way forward on the project, as it’s something I love doing in my spare time. I was excited at the prospect of playing with objects and finding my unique take on shooting what a SKYY® Moment represents for me,” says Aart. Obakeng adds, “I live my passion every day on set as a stylist, creating and curating beautiful spaces with different elements such as flowers, fabric and garments. These are the SKYY® Moments that light me up.”

After putting their heads together Aart and Obakeng played with colour, form, shape and mixed media with a result that is stylish, sleek, considered and entrancing. The main goal was to bring to life still-life imagery that would act as a curated collection of art. Texture, shadow and light all played a role in bringing this vision to fruition.

SKYY® Vodka SKYY® Moments series
SKYY® Vodka SKYY® Moments series

Rock seeks to represent and allude to the minerality found in the water used to create SKYY® Vodka.

“Obakeng and I sat down to discuss how we would approach the concept and what we thought the outcome would be. We went straight into gear by creating beautiful scenes –– sticking still life images on the wall and playing around in studio for a day with some of the core elements that are part of the SKYY Infusions® flavours,” Aart explains.

“We looked at what makes up the new SKYY® liquid and focused on depicting SKYY®’s use of Pacific Minerals and the SKYY Infusions® flavours in our own way. We did this by playing with texture, colour and light to create what, for me, represents the SKYY® Moment in an abstract still form that will serve as a piece of art when we unveil the project to the public.” 

SKYY® Vodka SKYY® Moments series

Aart and Obakeng’s body of work is a unique visual showcase of the offering within the SKYY Infusions® line.

Crafted by a diverse collective of experts including a water sommelier, a chemist, and a professional bartender, SKYY® Vodka embodies a premium spirit for any occasion. While others distil character out, SKYY® has innovated by adding natural elements in, giving their liquid a character-adding twist with water enhanced by minerals, including Pacific Minerals sourced from the San Francisco Bay Area. The new twist to SKYY®’s award-winning liquid is intended to enhance the mouthfeel and fresh taste of the vodka & soda. Always quadruple-distilled and triple-filtered – including filtration through California Limestone – SKYY®’s liquid is encapsulated in a beautiful coastal blue bottle inspired by the natural elements of San Francisco.


For more information and to find a selection of summer-ready SKYY® Infusions cocktail recipes, visit skyyvodka.com or follow SKYY® Vodka on Instagram.