WORDS Palesa Kgasane IMAGES courtesy of Sealand
The latest collection for the Cape Town-based sustainable brand references its previous collections, while experimenting with new materials and colourways.
Premium outdoor fashion and lifestyle brand Sealand specialises in handcrafted bags made from upcycled landfill waste. The brand’s ethos is to protect the environment and uplift the local communities who make its products. “Human beings aren’t perfect,” says the Sealand team in its brand statement. “One of the greatest flaws is our constant creation of waste. Sealand’s way of combatting this, is by working with what we already have.” Sealand aims to seamlessly bring together function, fashion and sustainability while empowering community members by way of production.
The Autumn/Winter 2020 collection consists of 16 products made from Sealand’s signature Ripstop base and B-graded bedouin stretch tent materials, which are available in a range of colourways, including Black, Grey/Blue and Sand/Orange.
The latest collection also features revised branding, hardware and improved webbing. For those who know the brand, you will notice a significant technical change to the Hero convertible duffel bag’s design, now the Hero50, with similar treatment given to the Grab. The Choob S has been completely redesigned.
Aside from its ethically produced collections, the brand also offers a Conscious Gifting range for companies. The expertly designed range is customisable using Sealand’s favourites and best-sellers.
To browse the Autumn/Winter 2020 collection, visit sealandgear.co.za.
