PHOTOS Lesego Maloka WORDS Celeste Jacobs
A hobby fuelled by self-expression lead Pone Creatives’ founder and creative director Lesego Maloka on an explorative journey into the unknown.
Lesego Maloka’s vibrant textile brand began as an experiment when she covered a notebook with fabric. In 2016, she started her textile design studio, doing digital printing on fabric, before pursuing jacquard weaving. Since then, Pone Creatives has grown into a home furnishing manufacturing business with a work force of 300 weavers, planners and finishers based at a mill in Cape Town.
“I’ve always loved vibrant, cheerful colours,” says Lesego about her signature style. “Most of the stories we tell through our work resonate with identity, which we design and illustrate into a textile pattern. Our latest range, called Boikgantsho, expresses my childhood.” Boikgantsho means “to be proud” in Setswana.
Lesego was raised in a home surrounded by patterns, colours and textures. Her late grandmother, who was a knitter and seamstress, was an inspiration, and Lesego remains inspired by her mother’s collection of beautiful linen.
Pone Creatives’ motifs celebrate the Ndebele culture, and the use of colourful lines are a nod to Venda heritage. Tsonga culture, too, is interwoven in the bold, vibrant hues to add to the overall electric and strongly African spirit of the range. “I’m paying homage to cultures that are close to my heart and illustrating my pride through this collection,” says Lesego.