WORDS Amelia Brown
The Trenery Guild aims to celebrate craftsmanship, quality and excellence by collaborating with a collection of South African creatives to tell stories that bring the brand’s values to life.
Each creative has been tasked with interpreting Trenery’s pillars of authentic fabrication, unique print, superior knitwear and expert tailoring through an artwork or in-store activation.
The first collaboration is with textile artist Pierre Fouché who worked with fellow artist Pierre Le Riche to create a beautiful window installation inspired by Trenery’s limited-edition capsule collection, The Edit.
Fouché has a deep affiliation with yarn – his material of choice – and his work is held in international galleries and museums. He found common ground with Trenery’s design process, noting that every garment must start with a single thread much in the same way his elaborate installations begin.
Together he and Le Riche have created a series of weaves – their first collaboration together – spun with merino and cotton in The Edit collection’s palette of navy, grey and pink. Fouché talks about his process in this video.
The different activations continue until July 2018 and will feature collaborations with local tea brand Yswara, artisanal perfume-maker Marie Aoun of Saint D’Ici, and craft distillery Pienaar & Son.
Pierre and Pierre’s installation will be on display at the Trenery store, V&A Waterfront, for the remainder of February and the month of March 2018.