WORDS Lindi Brownell Meiring IMAGES AND VIDEO via Merci /MAISON CHÂTEAU ROUGE
Parisian concept store Merci has launched a new collection inspired by the iconic African wax print.
The collection was designed in-house, as well as in collaboration with young designers like Youssouf Fofana of MAISON CHÂTEAU ROUGE. Apart from the street-style clothing range, the collection also includes jewellery, accessories and furniture.
Youssouf, who considers himself a bridge between Africa and France, explains that “The idea was to take this traditional African fabric and give it a more contemporary look, using shapes and cuts that are more associated with street wear.”
So wax #merci_sowax #maisonchateaurouge #wax #fashion #africanism
A photo posted by Merci Paris (@mercishopparis) on
The collection will be showcased in store until 26 March 2016 and is being presented at Paris Fashion Week.
To view the collection in full, visit merci-merci.com.