Merci So Wax Collection

WORDS Lindi Brownell Meiring IMAGES AND VIDEO via Merci /MAISON CHÂTEAU ROUGE

Parisian concept store Merci has launched a new collection inspired by the iconic African wax print.

The collection was designed in-house, as well as in collaboration with young designers like Youssouf Fofana of MAISON CHÂTEAU ROUGE. Apart from the street-style clothing range, the collection also includes jewellery, accessories and furniture.

Merci celebrates the iconic African Wax throughout the exhibition So Wax ?? until March 26 #merci_sowax #africanism #pfw16

A photo posted by Merci Paris (@mercishopparis) on Mar 1, 2016 at 8:00am PST

Youssouf, who considers himself a bridge between Africa and France, explains that “The idea was to take this traditional African fabric and give it a more contemporary look, using shapes and cuts that are more associated with street wear.”

So wax #merci_sowax #maisonchateaurouge #wax #fashion #africanism

A photo posted by Merci Paris (@mercishopparis) on Feb 26, 2016 at 2:13am PST

Black & White x Geometrical patterns #merci_sowax #africanism #geometricalpattern #sofa

A photo posted by Merci Paris (@mercishopparis) on Mar 5, 2016 at 9:02am PST

The collection will be showcased in store until 26 March 2016 and is being presented at Paris Fashion Week.

To view the collection in full, visit merci-merci.com.