Loom on the horizon

The men of Joburg now have more reason than just the Rugby World Cup to raise a loud cheer…

Loom is the latest offering along Parkhurst’s buzzing 4^th Avenue. It’s the brainchild of the blokes who brought Paul Smith to our shores (thank you!), Anthony Keyworth and Richard Shaw, and we love it.

A high-end menswear store offering a handpicked selection of renowned fashion brands, Loom takes over from the old Trading Spaces shop on the corner of 4^th and 10^th Avenue.

Brands on offer include French label Sixpack, Comune from the US, Denham the Jeanmaker from Holland, and, most exciting in our minds, Japan’s cutting-edge Comme des Garcons. A local selection of jeans, casual shirts and shoes also sit alongside accessories and collectables, chocolate and coffee.

Loom: Shop 22, corner 4^th and 10^th Avenue, Parkhurst, Johannesburg. +27 (0)11 447 4330

More information: www.loom.za.com