It’s Superbalist to you

WORDS Malibongwe Tyilo


In case you haven’t noticed by now, the well known flash sale site Citymob has completed its rebranding and relaunched as Superbalist.com. Here at VISI we do love a spot of shopping and we’re superbly excited for the revamp. Our editor-at-large Malibongwe Tyilo jumped feet first into the new site and chose his top five picks for the week.

In its new guise, Superbalist will also carry permanent and seasonal lines, in addition to its 10-day events, 30-day pop-up shops and other sale formats, across all its categories, which include apparel, art, homeware and all things gadgetry.

“We wanted to become a destination where our customers know that they can always get certain products from us,” says managing director Luke Jedeiken. “But with Citymob we couldn’t do this. Nothing was permanent; all products lived in time-limited, 10-day sales. We came to a point where we realised we had outgrown Citymob, that we needed to be more to our customers”

Superbalist.com