WORDS Gina Dionisio PHOTOS Supplied
H&M has collaborated with British contemporary artist Lakwena Maciver for its new kidswear collection, which features bold text and kaleidoscopic colours.
“A lot of my work is about bringing joy and hope to public spaces. I want to build people and places up, rather than tearing them down. For this project I was thinking a lot about the values I want to instil in my three children, and in the younger generations in general, that will help to build them up: resilience, curiosity, and courage. I like to think that this bright, bold H&M collection will help send messages of positivity and freedom out into the world,” says artist Lakwena Maciver.
Lakwena is best known for her paintings, murals and public installations, which spotlight messages of hopeful possibility and reference shared experiences and popular culture. Her colourful artworks have been showcased globally, from London to Los Angeles, and have embellished buildings as varied as the Bowery Wall in New York and a monastery in Vienna.
H&M’s new kidswear collection, created in collaboration with Lakwena, features her signature vibrant colours, evocative texts, and bold patterns that spark joy.
“Confident and colourful, this smile-inducing collection provides a dose of optimism for our younger customers thanks to the distinctive visual language of Lakwena. We’re thrilled to collaborate with an artist whose eye-catching work promotes positive messages of love, unity and empowerment, offering our young customers a unique opportunity to express themselves,” says Sofia Löfstedt, head of design and creative H&M kidswear.
The Lakwena X H&M collection features easy-to-wear T-shirts, hoodies, denim, a T-shirt dress, and vibrant accessories for kids. The collection is currently available at selected H&M stores and online from superbalist.com.