Illustrators We Love: YAY ABE

INTERVIEWED BY Lindi Brownell Meiring IMAGES courtesy of Russell Abrahams

The fun, colourful designs created by Cape Town-based illustrator Russell Abrahams, aka YAY ABE, grabbed our attention when we spotted them on a new T-shirt collab range with MRP.

We got in touch to chat more about his style, what he most enjoys about creating and what’s coming up next.

When did you first start illustrating?

I’ve always had an interest in drawing. Since high school, I would always be doodling in my books. I then studied graphic design in 2012 and fell in love with illustration. That’s pretty much how it all started.

How would you describe your style?

The main goal of my work is to always showcase a visual language that’s unique to me. My style is pretty much influenced by flat graphic movements that came before me. I’ve definitely put a contemporary spin on this. My work also has some sort of childlike wonder to it. I think this is due to the content and themes that I usually play with. 

What do you love most about creating?

When it comes to client work, I really enjoy solving their problems through illustration. With regards to personal work, I think the most inspiring moments come from collaboration. There’s something really special when creating with a friend or peer. 

Tell us more about your new collaboration with MRP.

Yeah, this was pretty cool! So, I was asked to create a T-shirt design for MRP. I pretty much had full control of the creative process and went completely wild. It’s a really fun/funky design that has been received very well. It’s been pretty crazy seeing people wearing the T-shirt.

Which project have you most enjoyed working on, and why?

This is kind of a tough one. I think the projects I’m working on now are the ones I’m really enjoying. 

Any cool projects coming up that we should know about?

I can’t really speak too much about them now. But there’s two projects that I’m excited about. The first one involves me painting a mural up in JHB. For the next project, I’ve been art directing an animation video, which is turning out really cool. Can’t wait to share the new work.

Follow YAY ABE on Instagram to keep up to date with his work.