IKEA X Hay Collab: Ypperlig Collection

WORDS Mary Garner

Swedish furniture brand IKEA and Danish design studio HAY have collaborated on Ypperlig, a collection which was first announced during the IKEA Democratic Design Day event in Sweden last year.

The Ypperlig collection is made up of more than 30 products, including key pieces like a Scandi plank table and a sofa inspired by the 1950s, as well as items such as blankets, vases and candle holders.

The idea was to challenge the public perception of IKEA design and quality.

“We learned a lot of things from this collaboration that we can apply to our own company: the simplicity in the IKEA supply chain, and making something that’s complex more simple and therefore better and less expensive,” said Rolf Hay on dezeen.com, who founded the Hay brand with his wife, Mette in 2002. The IKEA influence was felt when they learned about creating the best tools, strong solutions and dealing with flat-pack challenges.

The collection will be released in October 2017.

(h/t) dezeen.com