How to Choose Between Samsung’s The Frame and The Serif lifestyle TV’s

Samsung
Partner

With their sensual designs, Samsung’s Lifestyle TVs can be used as interior-enhancing items that express your unique taste.

From The Serif TV, whose design resembles the capital letter “I”, and The Frame TV, with its elegant and modern bezel, both models cater to many tastes. Samsung has designed TV’s for a new world – where work, entertainment and self-expression can all be achieved on TV’s that are more than just a little black box. Innovating for every lifestyle and for every home – you can now express yourself, in your space, in your own unique way. Here’s a quick guide to choosing between The Frame or The Serif:

The Frame TV is a TV when its on, and art when it’s off

Samsung
Samsung
Samsung

With its frame-like design, this TV looks great on any wall. When it’s switched off, it turns into pieces of art and when you turn it on you can enjoy your favourite shows in crystal clear 4K QLED quality. Now you can switch between a virtual art gallery in your home and an immersive entertainment experience.  The Frame is a TV with an elegant and modern frame that seamlessly blends into your decor. You can customise your look, with a range of different colour frame (bezel) options to beautifully complement any space.  Think beyond the walls, and you can select various TV stand options that match you and the style of your interior. Care has also been taken with details like a no-gap wall mount – so you can hang The Frame close against the wall, just like a piece of artwork.  

There are so many eye-catching features that make The Serif a must-have

Samsung
Samsung

Apart from its beautiful design – with or without the stand, using the Samsung Serif TV can change the way you experience and work with decor and design. Through its versatile design, including a detachable metal floor stand as well as its iconic I-shape profile you can enjoy the view of your TV from all angles with The Serif’s harmonious design. Also, with just one touch, you can play music from your compatible smartphone through the Serif’s powerful TV speakers*. This means you can transfer your favourite songs on your mobile phone onto your TV screen with just a quick tap. The Serif seamlessly integrates into your personal style and interior décor, as it effortlessly blurs the lines between modern design and technology. The Serif TV is clearly something different, combining innovative design with stunning QLED picture quality. 


Find the Samsung lifestyle TV that matches your lifestyle here.

*When using NFC on TV, Bluetooth on your compatible mobile will automatically activate. Compatible TV and device must be turned on. Only supported by Android OS-based smartphones that support Near Field Communication (NFC) wireless information sharing.