H&M X Clout/SA Collab

WORDS Michaela Stehr PHOTOS Supplied

H&M South Africa has collaborated with local creative agency Clout/SA, introducing an exciting new curated selection of homeware and decor accessories with a local edge.

Proudly South African brands already available at H&M South Africa from some of SA’s top exciting talents include Shopfox, Plantify, Botanicus and Moodmakers. Clout/SA has added some new names to the mix, introducing Naturalis, Modern Gesture and Plantr to the portfolio. The items were specifically chosen to work with H&M’s stylish decor offering while giving the international brand a significant pinch of Mzansi flair. Blending contemporary design at an affordable price point is an essential factor, also keeping a strong focus on sustainability, local craftsmanship and a focus on cultural heritage. 

Cape Town-based chair design and manufacturing company Naturalis and its founder Sandalene Dale Roberts do a future-forward reinterpretation from classic shapes – think traditional school chairs seen across South Africa, giving the stalwart a new lease on life. Steered by Capetonian designer Candice Lawrence, Modern Gesture offers lighting solutions built from upcycled timber and complementary woven elements. Lastly, Plantr is known for its statement planters, breathing life into home spaces around the country.

Collections from Clout/SA and other local brand partners are exclusively available from the standalone H&M HOME store, located on Level 6 in Sandton City shopping centre. H&M HOME is also available to shop at selected H&M stores across South Africa and online through Superbalist.

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