WORDS Malibongwe Tyilo IMAGES Micky Hoyle
Founded by Cheryl Arthur nearly three decades ago, Hip Hop is one of South Africa’s oldest designer labels.
Its new owners, Radeen Fashions, bought it in January 2014, and since then have set about developing it into a “modernised Hip Hop brand, and are excited to relaunch the label with a new focus on chic garments that can be worn for anything from a business meeting to an evening occasion,” says Radeen Fashion director, Gary Castle.
To this end, they’ve opened their first retail space at the Willowbridge Shopping Centre in Tygervalley. For its transformation, they enlisted the expertise of acclaimed South African designer, Haldane Martin, who looked to the brand’s soft pink identity to create an interior that brings to life classic details in a contemporary way.
Without a doubt, the store’s most striking feature is its blown-up cornice created out of laser-cut sheer fabric and then backlit for a soft, glowing ambience. Taking further inspiration from the brand’s identity, Haldane created a largescale ceiling artwork from a blown-up rose illustration, which he placed on the ceiling above the store’s spherical seating island. The store is finished off with walls painted in a soft, pale pink and whitewashed French Oak herringbone floors.
For more information, visit haldanemartin.co.za.