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Scarf produced in collaboration with artist Nico Krijno -
Lucy MacGarry -
Nude scarf produced in collaboration with artist Nico Krijno
WORDS Debbie Loots
Getting art and business to happily mingle doesn’t just require knowledge and know-how, it takes vision. The next in our series of Fresh Talent profiles celebrating Youth Month is Lucy MacGarry. Owner of luxury fashion and design brand L’MAD, Lucy would have all of us wrapped up in her fabulous art-printed silk scarves, if she had her way.
L’MAD is Lucy’s way of making the work of SA’s hottest young artists – such as Michael Taylor, Nico Krijno, Jan-Henri Booyens, Titus Matiyane and Michael MacGarry (her husband) – wearable and available to all; a lovely culmination of this entrepreneur’s art and business savvy. For the past five years, Lucy has been working as art director for the Jeanetta Blignaut Art Consultancy, which curates the collections of Spier, Hollard and Nando’s and advises on how to make investments socially meaningful.
A Jozi girl by birth, Lucy studied film and literature, and obtained an Honours degree in business from the University of Cape Town. She then became gallery director at David Krut Projects in Joburg before completing her Masters in fine arts at Wits, which lead to her curated exhibition of emerging SA artists in New York.
That Lucy’s a relative newcomer to fashion, doesn’t deter her, she says. “I always gravitate towards what I love and believe that no amount of training can replace solid instincts.”
Look out for a collaboration with Lisa Jaffe, and a Ben Johnson range of unisex scarves.
lmadcollection.com
Celebrate Youth Month with us and browse more of our Fresh Talent profiles here.
