In the age of design-led technology, aesthetics and innovation are no longer separate entities — they are intertwined, each elevating the other.
Samsung has launched its annual lifestyle campaign – A Better Life with Samsung – which focuses on improving the everyday lives of its customers through Samsung’s multi-device experience. This campaign is centred on the idea that Samsung products are not just about function but about making life better, more convenient, efficient, and enjoyable.
Samsung’s diverse range of products serves as an enabler for enhancing customers’ daily experiences. From cutting-edge home appliances to stylish and immersive TVs, efficient air conditioners, and productivity-boosting monitors, Samsung’s line-up empowers users to elevate their lifestyles with convenience, comfort, and stylish innovation. These products and experiences are designed to enhance daily living, blending innovation with style for a premium experience. In addition, Samsung’s offerings aim to improve convenience, enjoyment, and overall well-being.
For eleven consecutive years, the company has remained a trailblazer in the global soundbar market. According to market research firm FutureSource Consulting, Samsung captured a global market share of 20.1% in revenue and 18.4% in sales volume in 2024, further strengthening its position as a leader in the premium audio industry since 2014. This success is attributed to Samsung’s continuous innovation in home entertainment systems, earning its soundbars a reputation for superior sound quality and ground-breaking technology.
And it doesn’t stop there. For 19 consecutive years, Samsung has maintained its position as a global pioneer in the TV market. Over the years, the brand has consistently stood out due to the high-end features, design, and durability of its products. To enhance the lives of users in South African homes and beyond, Samsung has extended its initial 10-year warranty on key components of selected appliances by an additional 10 years.
The 20-year warranty¹ on the Digital Inverter Compressor², in particular, is a testament to the reliability of Samsung fridges, which offer silent durability and energy efficiency. The introduction of this extended warranty provides local consumers with clear evidence of Samsung’s commitment to high-quality, long-lasting appliances that stand the test of time.
Samsung’s renowned dedication to energy efficiency is also reflected in products such as the Bespoke refrigerator, which monitors and controls energy consumption through SmartThings. Meanwhile, the WindFree air conditioner’s motion-detecting eco-cooling optimises power usage, contributing to overall household energy efficiency.
Over the years, these technological innovations and accolades have reaffirmed Samsung’s products as the ideal choice for enhancing consumers’ lives—whether by transforming entertainment experiences or streamlining daily routines. Products such as The Frame, The Music Frame, The Serif, Neo QLED and OLED TVs, The Freestyle, and the premium Soundbar redefine home entertainment, delivering both aesthetic appeal and immersive audiovisual experiences that elevate leisure time to new heights.
In a world where technology increasingly shapes our daily lives, Samsung remains committed to helping customers enhance their productivity and entertainment, as well as improving their overall well-being. With a long-standing reputation for excellence and a dedication to providing exceptional customer experiences, Samsung continues to set new standards in home innovation.
The A Better Life lifestyle campaign, complemented by the premium quality, innovation, and seamless integration of SmartThings-enabled products, makes Samsung the ultimate choice for customers who aspire to live better. samsung.com/za
