Business of Design 2015: What We Know So Far

COMPILED BY Michaela Stehr


The Business of Design Conference is back for its third instalment in Cape Town and Johannesburg this spring.

The two-day conference is set to inspire with talks from a variety of industry experts and professionals, including international speaker Jim Brett, president of US homeware retail firm, West Elm (in Cape Town).

The conference will be in Cape Town from 7 to 8 October 2015 at Inner City Ideas Cartel at 71 Waterkant Street. The Johannesburg conference will run on 21 and 22 October 2015 with the venue still to be confirmed.

‘Business of Design appeals to all industries,’ explains co-founder Trevyn McGowan of Source, Southern Guild and GUILD. ‘We’ve not only had designers and architects attend, but people from retail, accounting and marketing. Because the programme is geared towards both business skills and design thinking, it bridges the divide between the two, encouraging new ways of going about one’s work.’

The 2015 lineup of speakers includes:

Trends to Track in 2016: Chris Reid, International Trend Institute

The Secrets to Developing a Brand: Mike Schalit, Net#Work BBDO (CT)

The Art of Curation: Cathy O’Clery, 100% Design South Africa and Platform Creative Agency

Funding – How to Tap into Resources: Kgosi Monametsi, African Century Ventures

Feeding Creativity: Lianne Burton, Creative Consultant

Case Study – Keys to Success: Kirsten Goss, Kirsten Goss; Di Marshall, Wonki Ware in conversation with Julian McGowan, Source, Southern Guild, GUILD

Africa – Growth of a Continent: Terry Behan, Social Entrepreneur and Brand Builder

Designing a Customer Experience: Laurence Brick, 100% Design South Africa and Platform Creative Agency

Right Product, Right Price, Right Market: Trevyn McGowan, Source, Southern Guild and GUILD

Stand 47 – A Study in Lifestyle Innovation: Gavin Rooke, The New Order in conversation with Malibongwe Tyilo from VISI

Don’t Go Into Food – A Cautionary Tale About Food Packaging Design : Paul Raphaely, NOMU (JHB)

Top 10 Tips to Running a Creative Studio: Adrienne Sparks, Mr Price Home

Special International Guest Speaker: Jim Brett, President of West Elm (CT)

Want to see what went down last year? Watch the video below.

Expect more talks to be added to the programme. Visit businessofdesign.co.za to keep up to date and to book your tickets.