Boardmans bags another celebrity

Jenna Clifford is now dazzling up the dining-room table. The famed jewellery designer has just launched a dinnerware and glassware range at Boardmans, following on from a well-received collection of homeware gifting solutions.

Jenna Clifford | The Collection exudes the designer’s signature style, incorporating elements of nature in her work. Paw-print and rose motif decals in a palette of antique gold have been applied by hand to the dinnerware range, while another set in the collection makes use of crisp whites.

“Jenna subscribes to the Asian philosophy of Yin and Yang. As such, the core lines are classic and clean with strong Asian influences emerging in the shape,” says Shanya Clifford, the Marketing and Communications Manager of Jenna Clifford.

Easy to mix and match, the collection was created with an eclectic “country chic” look in mind. Made from lead-free bone china, the dishes are microwave and dishwasher safe.

It seems Boardmans has become the “it” stable for celebrity homeware ranges, stocking pieces by Kylie Minogue, Jeremy and Jacquie Mansfield, Reuben Riffel, Gordon Ramsay, Jamie Oliver and others.

The retailer says their high-profile collaborations add value and choice to their offerings. “In the case of Jenna Clifford, we are fusing the worlds of art-jewellery, fashion and food, and we are breaking new ground in design,” says Chris Swart, the Executive Manager of Boardmans.

Jenna Clifford | The Collection is available at Boardmans from 11 November.

More information: www.boardmans.co.za